Case Study: VEW Media’s Public Relations Campaign for tZERO

Client Overview: tZERO is a pioneer in the blockchain and digital securities space, providing innovative solutions to democratize access to capital markets. VEW Media has worked with tZERO on and off over the years, focusing on garnering media attention and establishing its executives as thought leaders in the industry.

Campaign Duration: VEW Media started working with tZERO in the fourth quarter of 2020 and continued until October 2022.VEW Media resumed a public relations campaign with tZERO in March 2024 and continued until July 2024.

Objectives:

1. Reintroduce tZERO to the media and establish a robust public relations strategy.
2. Position tZERO executives, especially David Goone and Alan Konevsky, as experts in tokenization and digital securities.
3. Secure media coverage and interviews to enhance tZERO’s visibility and credibility.
4. Develop and disseminate compelling content to attract media interest.

Strategies Implemented:

1. Content Creation:
   • Press Releases: Crafted and distributed press releases highlighting key announcements and milestones.
   • Blog Articles: Developed engaging blog posts to showcase tZERO’s expertise and thought leadership.
2. Media Training:
   • VEW Media conducted intensive media training sessions for tZERO executives, ensuring clear, confident, and compelling communication.
3. Media Outreach:
   • Pitched tZERO to over 200 reporters, focusing on key themes such as tokenization, digital securities, and regulation.
   • Reintroduced tZERO to the media with strategic pitches and updates.

Media Coverage Highlights:

Some of the company’s Interviews and Articles:

• Bloomberg Article Link 
• CNBC- Jabari Young:

Spoke to Saum Noursalehi about NFTs and Sports Article Link

• Wall Street Journal–Paul Vigna:
  Spoke to Saum Noursalehi about Game Stop  Article Link
• Yahoo Finance, Morning show interviewed Saum Noursalehi, tZERO CEO              article link.
• CCN – Teuta Franjkovic:
  • Two different interviews on two topics
    • Article Link #1
    • Article Link #2 
• Business Insider – Filip DeMott:
  • Article Link 
• Inside Mortgage Finance – James Dohnert: Interview completed, story on Quarter Homes (a partner), PDF sent to Alan and team.
• DL News – Joanna Wright:
  • Article Link 
• CoinDesk – Amitojh Singh: Inquiry on MiCA, response provided by Alan, but not used due to lack of originality.
• Crowdfund Insider – JD Alois:
  • Ran PR for Quarter Announcement.
  • Article Link
• Crypto.News – Julius Mutunkei: Potential story in light of Mark Cuban’s response to crypto regulation debate.
  • Author Profile.
• The Street – Sabrina Toppa: Requested an interview with Alan, postponed, keeping tZERO in mind for future stories. Article link
• Reuters – Niket Nishant:
  • Multiple interactions, including a Zoom interview scheduled for May 3rd.
  • Article Link.
    • Many other top publications syndicated this interview 
• Cointelegraph – Helen Partz: Q&A with Alan, pending further review.
• Financial Times – Nikou Asgari: Interview rescheduled and completed on April 16th, awaiting publication.
• Kitco: Story on the threat that Bitcoin ETFs pose to Bitcoin and decentralization 
• Cointelegraph: Interview by Rachel Wolfson, questions answered by Alan
• Crowdfund Insider – Interview with David Goone
  • Article Link 

Press Releases:

1. June 6, 2024: Quarter Launch Fund Commences a $147.25 Million Reg D Capital Raise Using the tZERO Securities Platform.
2. May 1, 2024: RSRV Platform Now Open.
3. April 22, 2024: RSRV Platform Open to Investors on May 1.
4. April 10, 2024: Park Street Development Group Launches $20 Million Reg D Capital Raise Using the tZERO Securities Platform.
5. April 2, 2024: Emmis Capital Launches $10 Million Reg D Capital Raise Using the tZERO Securities Services.
6. February 15, 2024: tZERO & Emmis Capital collaboration, edits and pitch deck reviewed.

Results: VEW Media successfully reintroduced tZERO to the media, securing multiple high-profile interviews and articles. The comprehensive PR strategy resulted in significant media pickups and positioned tZERO executives as credible voices in the blockchain and digital securities space.

Conclusion: VEW Media’s strategic approach to content creation, media training, and targeted pitching resulted in enhanced media visibility and credibility for tZERO. This case study exemplifies the power of a well-executed public relations campaign in elevating a company’s profile and establishing its leadership as industry experts.

Here is a link to the full Media Report for 2024: 

https://docs.google.com/document/d/1p2zzdZ9KgeVzGponN1IhcQmpqQlwd9Qdri3cZkByUk4/edit?usp=sharing

Here is a link to the past media status: 

https://docs.google.com/document/d/19E6oppNhR3HPZiRJ0i2rmu8rqPcSPkV1WfKJojJfdYw/edit?usp=sharing