Case Study: Imagry – Turning a Pre-Product AV Startup Into a Go-To Media Source

Elevating a Mapless Autonomous Driving Pioneer in a Saturated Market

Client: Imagry
Website: imagry.com
Sector: Autonomous Driving Software (Mapless, Vision-Only, Hardware-Agnostic)
VEW Media Services: Thought Leadership Positioning, Executive Visibility, Strategic Media Outreach

The Challenge

Imagry, an Israel-based startup building mapless, vision-based autonomous driving software, entered one of the most crowded and overhyped sectors in tech: autonomous vehicles.

Unlike many competitors boasting multi-billion-dollar valuations and flashy demos, Imagry didn’t have a product on the market—yet. What they did have was a powerful story about cost-effective, scalable autonomy and a CEO, Eran Ofir, with the vision and expertise to tell it.

Imagry’s biggest hurdle? Media credibility and visibility—without the crutch of hardware demos, fleet deals, or public launches.

The VEW Media Strategy

Rather than waiting for product milestones, we leaned into earned media with a sharp strategy that positioned Imagry as the expert voice in AV debates, policy shifts, and emerging trends. We focused on three pillars:

1. Executive Thought Leadership
   We elevated CEO Eran Ofir as a go-to expert on topics ranging from robotaxis to AI safety, making him a quoted source for elite journalists covering the space.
   
2. Narrative Engineering
   We positioned Imagry’s mapless, hardware-agnostic approach as a counter-narrative to LIDAR-heavy systems and pre-mapped driving.
   
3. Preemptive Media Outreach
   We didn’t rely on product news. Instead, we proactively pitched reporters before big industry moments (e.g., Tesla events, robotaxi legislation) and tied Imagry to broader tech, mobility, and AI themes.

The Results

Over a 9-month engagement, VEW Media secured over 100+ media opportunities, including top-tier press that established Imagry as a key voice in the autonomous driving space, without a product on the road.

Top Media Placements Include:

• Forbes – How the Traditional Automakers Can Catch Up on Autonomous Vehicles
  
• Fortune (Eye on AI) – AI’s Role in Self-Driving Cars
  
• IEEE Spectrum – Driverless Bus Innovation
  
• TechInformed – Do We Really Need Robotaxis?
  
• Just Auto – Mapless Autonomy with Imagry
  
• AV America – AI-Based Autonomy Benefits
  
• The Robot Report – Autonomous Buses Without Mapping
  
• Digital CxO Podcast – The Impact of AVs
  
• EV Magazine – The Genesis of AV
  
• Engineer Live – Real-World AV Deployment

…and dozens more, including Reuters, Politico Europe, Nasdaq, TheStreet, Automotive World, and Unite.AI.

Client Testimonial

“Working with VEW Media has truly been a huge help to the Imagry brand. VEW Media’s team has helped us garner media where other PR firms couldn’t—and we’ve been very pleased working with them.”
— Eran Ofir, CEO, Imagry

Takeaway

In one of the noisiest sectors in tech, VEW Media carved out real visibility for a company without a product, hardware, or funding news to push. Through smart positioning, deep media relationships, and relentless execution, we made Imagry media-relevant now, not years down the road.