The VEW Team

Veronica WelchOwner, CEO
Veronica Welch, Owner and CEO of VEW Media, has over 25 years experience in public relations. She specializes in getting her clients in the media to brand their company, products and themselves.
Prior to forming VEW Media, Veronica has helped 100’s of clients garner media globally. She has helped clients be quoted in major mainstream media, such as The Wall Street Journal, The Financial Times, CNN, and NPR; and, on national television programs, such as The Ellen Show, the Today Show, Good Morning America, the BBC and much more.
Aside from branding her clients in the media, Veronica has also assisted clients by implementing new business communications strategies, which in one case nearly tripled a client’s earnings, in one year. She has developed corporate identities, created marketing programs and established new business contracts for her clients.
Veronica graduated from Barry University in Miami, Florida, with a Bachelor of Arts degree in public relations and a minor in journalism.
Melissa MitchellVice President of Client Services
Melissa Mitchell is Vice President of Client Services at VEW Media. For the past five years she has been working at VEW Media helping clients in many different genres including financial, retirement, social security and crypto experts. Melissa has a talent for putting her clients at ease and garnering them top-level media placements. She is detailed and organized and handles multiple projects seamlessly. Melissa works hand-in-hand with Veronica leveraging the media for her clients’ benefit. She is a valuable part of VEW Media’s Premier PR team, helping with strategy and execution on all clients. Prior to joining VEW Media, Melissa worked in a sales and marketing capacity in which she was responsible for retention accounts. Melissa’s current responsibilities include managing and developing story ideas, acquiring media attention, and working daily with reporters, journalists and editors to promote our financial clients. Melissa received her Bachelor’s Degree in Public Relations from the University of Florida.
In her spare time, Melissa enjoys spending time with her husband and 2 daughters, along with their 2 French bulldogs, Ruffles and Hershey.
Michelle ThompsonVice President of Client Operations
Michelle Thompson is Vice President of Client Operations at VEW Media. She has a decade of experience assisting clients. For the past six years, she has been working at VEW Media. Starting as an account executive, she worked her way up to learn the ins and outs of client positioning and relations with the media. Michelle has a keen way of helping garner media attention for her clients. Her creativity and honesty not only develop significant relationships with reporters but also cultivates long-lasting relationships with her clients. Michelle is an anchor member of VEW Media’s Premier PR team as she helps to develop and execute media relations campaigns for healthcare, biotech, financial, consumer, and retail clients. Michelle has extensive experience working with national and international clientele and media. Michelle also enjoys creative writing for blogs and Linked In, as well as all social media accounts for her clients.
Cassandra ParéChief Financial Officer
Cassandra Paré was appointed CFO of VEW Media in February of 2018. She oversees all aspects of the company’s finances, including handling all client accounts receivables and payables, the development and management of budgets, and supporting the team in all areas of strategic advice and management.
Cassandra has 10+ years of experience in marketing and finance, along with retail and wholesale buying. She possesses strong negotiating skills, impeccable attention to detail, and works well within a team.
Outside of work, Cassandra is passionate about running and spending time with her four children and husband. Cassandra received her BA in Finance and Marketing from Northeastern University in Boston, Massachusetts